Partner Program · Live · v1

Your customers list.
Vellocity helps them win.

An AI GTM layer for AWS marketplace tooling. 3PIs handle Build & Sell — listings, private offers, metering. Vellocity handles Market — content, co-sell, performance prediction, deal influence. Plug it in via scoped API keys; ship in a sandbox today.

Apply for sandbox → See the integration
5 minFrom key to first call 50+AI capabilities exposed $0CAC via channel
api.vellocity.io / v1 / 3pi-partners 200 OK · 142ms
# Issue a scoped key for one of your customers
POST /v1/3pi-partners/prt_clazar/keys
  "name": "acme-corp-content-studio",
  "scopes": ["MANAGE_CONTENT", "VIEW_LISTINGS"],
  "rate_limit": 240, "daily_credits": 2500,
  "sandbox": true, "ip_allowlist": ["52.x.x.x/24"]
key
vp3_••••6f2a
scopes
2 / 12
env
sandbox
Built for the 3PI category
PARTNER Clazar PARTNER Suger.io PARTNER Labra.io CO-SELL WorkSpan GTM Invisory ACQUIRED Tackle.io
The category

Three layers of AWS partner GTM. You own two. We own the third.

$30B in marketplace transactions in 2024. $163B by 2030. Most tooling stops at the listing — that's where your customers' real work begins.
01 / Build

List & transact

Listing creation, private offers, CPPO/MPPO, metering, billing. The transaction infrastructure.

ClazarSugerLabraInvisory
◆ Your category
02 / Sell

Co-sell motion

ACE sync, opportunity submission, partner CRM bridges, basic reporting.

WorkSpanClazarTackle ↗
◆ Your category
03 / Market

Win after listing

AI content, partner intelligence, CleanRooms analysis, deal influence, performance prediction. Where pipeline actually closes.

Vellocity
◆ Plug us in
The capability gap

What your platform ships today vs. what we add on top.

Everything in the top group is what 3PIs already do well — Vellocity doesn't compete there. Everything below is the GTM operating system on top.

Capability
3PI category
+ Vellocity
Credits
✓ Listing creation, private offers, CPPO/MPPO
✓ Native
— No overlap
—
✓ Metering, billing, CRM sync, ACE submission
✓ Native
— No overlap
—
AI content studio (listings, blogs, social, email)
· Not offered
✓ 35+ workflows · brand voice
10–30
Co-sell intelligence — ICP overlap, partner matching
· Not offered
✓ Product fit scoring
20
AWS CleanRooms account-overlap analysis
· Not offered
✓ Secure enclave
20
Marketplace listing SEO + AI visibility
· Not offered
✓ Per-listing scoring
25
Performance prediction + launch readiness
· Not offered
✓ ML benchmarked
8–10
Competitor analysis on AWS Marketplace
· Not offered
✓ Positioning matrix
12
Deal influence tracking — content → pipeline
· Not offered
✓ Multi-touch attribution
15
LinkedIn graph analysis · social GTM
· Not offered
✓ Buyer-circle mapping
10
Media studio — pitch decks, demo video, narration
· Not offered
✓ Multi-LLM
20
→ Plus 40+ more capabilities — knowledge-base RAG, joint GTM planner, social publishing across 5 networks, brand voice. Full catalog in the developer portal.
How it works

One API call. Your customer never leaves your product.

Vellocity sits behind your platform. You issue a scoped vp3_ key per customer, expose what you want, meter usage. We never see your customer; you never see their AWS credentials.

Your customer
ISV / Consulting partner
Acme Corp
Ships software on AWS Marketplace. Wants better listings, content, co-sell flow. Pays you.
UI · OAuth
→
Your product
3PI · Build & Sell
Clazar / Suger / Labra
Listings, private offers, ACE sync, metering, billing — your full product surface.
vp3_ key
→
Vellocity
GTM engine · Market
AgentCore + 50 capabilities
Content, co-sell intel, CleanRooms, performance prediction, deal influence. Returns content, scores, predictions.
Auth
SHA-256 hashed keys, IP allowlist, scope-level permissions
Limits
60 req/min default · 10K max · daily credit budget per key
Sandbox
Per-partner toggle · isolated usage tracking · zero risk
Billing
Per-request metering · daily/monthly aggregation · webhook out
The math

Build it yourself, or partner today.

An honest line-item comparison. Building Vellocity's capability set takes 18–24 months and a senior team. Partnering takes a sandbox key.

Path A · Build

Hire, ship, retry

In-house engineering effort to match the platform.

AI GTM engine + AgentCore12–18 mo$1.5–3M
50+ capability library+6–12 mo$1–2M
Multi-LLM orchestration+3–6 mo$500K
MCP + API + key infra+2–3 mo$300K
Knowledge-base RAG+3–4 mo$400K
Content + media studio+4–6 mo$600K
Partner intel + integration QA+10 mo$1M
Total · 18–24 mo$5.5–9M
VS
Path B · Partner

Sandbox key, ship today

Direct integration. Already built. Ready now.

Sign partner agreementSame day$0
Scoped API key issued5 min$0
Sandbox integration test~1 day$0
First customer enabledWeek 1Per-use
Production rolloutWeek 2–4Per-use
Marketing co-launchWeek 4Co-funded
Steady state · 200 customersQuarter 2Margin +
Total · 18–24 days~$0 to start
Capability surface

Eleven categories. Fifty-plus endpoints. One credit-priced API.

Choose what to expose. Every capability is independently scopable per key — give a customer Content but not Co-Sell, or sandbox-only access during a pilot.

Content & brand · 10–30 credits
Content Studio
10–30 credits
Blog posts, email campaigns, social, SEO. Brand-voice grounded.
Media Studio
20 credits
Product images, demo video, pitch decks, narration.
Marketplace SEO
25 credits
AI-visibility + SEO optimization for listings.
Brand Voice
included
Consistent voice grounded on customer corpus.
Co-sell & partner intel · 10–40 credits
Co-Sell Intelligence
20 credits
ICP overlap + product-fit scoring across partner candidates.
Joint GTM Planner
40 credits
Co-branded campaigns, content calendars, ABM plans.
CleanRooms Analysis
20 credits
Secure account-overlap analysis via AWS enclave.
ACE Opportunity Sync
15 credits
Automated AWS Partner Central submission.
LinkedIn Graph
10 credits
Social-graph buyer-circle mapping.
Performance & prediction · 8–15 credits
Launch Readiness
10 credits
Pre-launch scoring across 6 dimensions.
Performance Prediction
8 credits
ML forecast of listing performance over 90 days.
Competitor Analysis
12 credits
AWS Marketplace positioning + claim analysis.
Deal Influence
15 credits
Multi-touch content → pipeline attribution.
Foundation · pass-through
Knowledge-Base RAG
2 credits
Multi-source grounded conversations.
Multi-LLM Routing
configurable
Bedrock (Claude, Nova, Llama, Mistral), OpenAI, OpenRouter, Perplexity.
Social Publishing
0 credits
LinkedIn, X, Facebook, Instagram, TikTok.
MCP Server (vellocity://)
included
Native Model Context Protocol surface, 13 tools.
Revenue models

Five ways to monetize. All supported by the billing infrastructure.

Pick one or stack them. You set the markup, the bundle, the seat count. We meter, you bill — or we bill on your behalf via Stripe / AWS Marketplace.

01

Per-seat licensing

Fixed monthly fee per end-customer using Vellocity capabilities through your product.

$50–$200 / customer / mo
02

Usage-based credits

Buy credit blocks at wholesale, mark up, resell. Credits tied to capability calls — fully transparent.

$0.01–$0.10 / credit
03

Revenue share

Percentage of customer revenue attributable to Vellocity-driven pipeline. Win-win.

10–20% rev share
04

Platform fee

Flat monthly fee for unlimited API + MCP access. Best when usage is high and predictable.

$2K–$10K / mo
05

White-label license

Embed our capability set under your brand. Full visual + API surface, your name on it.

$50K–$200K / yr
Onboarding

Sandbox to production in four steps.

No long sales cycle. The infrastructure is live — partner role, scoped keys, sandbox mode, usage metering, billing aggregation. You integrate against the same API your production traffic will use.

Apply & provision

Submit your partner application. We provision your PARTNER_3PI account and 12 default capabilities.

Same day

Issue scoped keys

Generate vp3_ keys per customer, per scope, per environment. Set rate limits, IP allowlists, daily credit budgets.

5 minutes

Build in sandbox

Hit the same endpoints with sandbox flag. Isolated usage tracking. Same SDK, same MCP server, same response shapes.

1–5 days

Promote to production

Flip the sandbox flag. Daily/monthly billing aggregation kicks in. Webhook out to your billing system.

Week 2–4
◆ The Tackle vacuum

The category leader was acquired. Their customers are evaluating alternatives.

Tackle.io was the $1.25B category creator. AppDirect's December 2025 acquisition is driving customer churn — ISVs and 3PIs serving them are actively shopping. Vellocity's partner program is the ready-made on-ramp.

Cloud marketplace TAM
$163B
By 2030 · Omdia · 29.1% CAGR
Vellocity addressable
$5–7B
5 layers stacked · 5–7× Tackle's TAM
Ready to integrate

Apply for sandbox today. First call in 5 minutes.

The 3PI partner role, scoped API keys, sandbox mode, usage metering, and billing infrastructure are all live. We're onboarding pilot partners now — Suger, Clazar, and one stealth co-sell platform are already in the queue.

Apply for sandbox Read the integration docs ↗ Talk to a partner manager